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An In-Depth Analysis on the Application of Artificial Intelligence Tools and Techniques Achieving Efficacious Marketing

Amardeep Singh Bhullar

California State University, Fresno

102-108

Vol: 10, Issue: 2, 2020

Receiving Date: 2020-04-28 Acceptance Date:

2020-06-06

Publication Date:

2020-06-19

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http://doi.org/10.37648/ijrst.v10i02.010

Abstract

The integration of Artificial Intelligence (AI) into marketing represents a paradigm shift in how businesses approach customer engagement, campaign management, and decision-making processes. This paper provides an in-depth analysis of the diverse applications of AI within the marketing landscape, emphasizing its transformative impact on traditional marketing strategies. AI technologies such as machine learning, natural language processing, and predictive analytics enable marketers to analyze large volumes of data, generate personalized customer experiences, automate repetitive tasks, and optimize campaign effectiveness in real-time.

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