Amardeep Singh Bhullar
California State University, Fresno
Download PDF http://doi.org/10.37648/ijrst.v10i02.010
The integration of Artificial Intelligence (AI) into marketing represents a paradigm shift in how businesses approach customer engagement, campaign management, and decision-making processes. This paper provides an in-depth analysis of the diverse applications of AI within the marketing landscape, emphasizing its transformative impact on traditional marketing strategies. AI technologies such as machine learning, natural language processing, and predictive analytics enable marketers to analyze large volumes of data, generate personalized customer experiences, automate repetitive tasks, and optimize campaign effectiveness in real-time.
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