Ankita Nandy
Department of Computing, Asia Pacific University, Kuala Lumpur, Malaysia
Download PDFWith increasing commercialisation of education, much research into the strategies to maximize admissions and revenue, and to minimize drop-outs, has been conducted. A segment of educational institutions which has escaped such research is of vocational education and training (VET) institutes. This study aims to develop an explanatory model of the process of selection of a training institute by students. Exploratory Factor Analysis has been conducted on survey responses collected in Coimbatore, India through convenience sampling. Five factors have been identified that correspond to inputs from the faculty, quality of courseware, facilities aimed at increasing the student’s convenience, social influences and the popularity of the institute. These results can establish a thorough understanding of the dynamics in this sector. An understanding of the customers’ decision-making process can pave the way for targeted marketing and guide these institutions in enhancing their appeal. It can work as a framework for ranking and accreditation of institutes. It is a small step towards standardization of the quality of VET institutes which can encourage an environment of healthy competition among key players.
Keywords: institute; technical; training; factor analysis
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