APPRAISING THE EFFECTIVENESS OF PRODUCT & SERVICES QUALITY: A STUDY ON GRAMEENPHONE SUBSCRIBERS, BANGLADESH
Md. Touhidul Islam
Pabna University of Science & Technology, Department of Business Administration. Razapur, Pabna-6600, Pabna, Bangladesh.
Rubel Mollick
Pabna University of Science & Technology, Department of Business Administration. Razapur, Pabna-6600, Pabna, Bangladesh.
Receiving Date:
2016-03-10
Acceptance Date:
2016-04-12
Publication Date:
2016-05-14
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Abstract
The main objective of this research paper is to explore and investigate the product and service quality
of Grameenphone Company of Bangladesh by analyzing the subscriber’s response of Grameenphone.
Grameenphone is the most leading mobile phone company in Bangladesh. This Research paper helps
this company as well as other mobile phone company to evaluate their position in the competitive
market. This paper has been used simple random sampling under the probability sampling method
and used structured questionnaire for collecting information. This paper used SPSS statistical
software package version 17 for statistical analysis and Chai-square (χ²) test to analyze the findings
of the study. Major findings show that most of the product and service are effective to the GP’s
subscribers. Most of the respondents are agree that network coverage facilities, browsing speed,
service charge, network facilities, recharge facilities, news & health care service, my zone facilities of
Grameenphone are satisfactory level.
Keywords:
Effectiveness, Product & service quality, Grameenphone, Mobilephone Company.
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